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Bwejuu is a fairly typical Zanzibari coastal village where backpackers' hangouts and luxury establishments happily rub shoulders. Its beach has been included in Conde Nast Traveller's top 30 beaches in the world - no mean feat. Its open, fresh feel is its charm, and the soft sands stretching either way as far as the eye can see. Nonetheless this is also a working beach, and you can expect some women gathering seaweed, kids on bikes and the general everyday life of a beach that is also a high street.
But don't get the wrong idea - you won't be sharing this beach with many other tourists. While Unguja, the main island of Zanzibar, is more developed than its neighbour Pemba and its southern cousin Mafia, it's still a far cry from the likes of Thailand. At many times of day you will get the beach to yourself - dusk is a lovely time as the light softens, everyone goes home for dinner and you can enjoy some solitary - or romantic - contemplation.
This area is good for all budgets, and you can live like a sultan or much more simply depending on your means and tastes. There are a smattering of fun Rasta-run places, small local establishments, boutique hotels and larger resorts. There are some good restaurants in the area, but distances are a little further than they are in Nungwi/Kendwa.